FAQ / Help Files
Program overview video [Click here]
How does an Auto Dealer sign up?
What is the process to get our cars listed?
Will the system remove sold vehicles?
Can we join even if we are not located in the United States?
How do you see cars being indexed on Google?
Why just Google and not MSN or Yahoo?
Why focus on Google and YouTube?
Account Management / Sign into your account
Can I use our own YouTube Account?
YouTube INSIGHT Reporting Service
Terms of your agreement with autoDEALERmls?
Data Feed File Layout example File for FTP transfer
Received Site Up Email - What do I do next? (New Account Infomation)
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What is autoDEALERmls?
autoDEALERmls program overview video [Click here]
autoDEALERmls provides a simple way for Auto Dealers to get their vehicle listings posted to a broad list of syndicated Internet media sites [list] including YouTube.
How does an Auto Dealer sign up?
With your credit card please use this form Account Creation form, the email used in the form will be sent a log in and user name to the dealer's account. See Account Management / Sign into your account for more information.
What is the process to get our cars listed into Syndication with YouTube and other social Networking sites?
Once the data feed has been set up our service will establish a YouTube Account for the Dealer which may also be used for any purpose and post as many videos files as they wish. The autoDEALERmls system will take the listing photos and descriptive text from the data feed and create a video slide show of those listings coupled with a spoken text narrative created by our system.
How does the system work?
Each listing is tagged with SEO [define] relevant information so that search engines will pick up the listings and post the listing on YouTube. Google owns YouTube and indexes their listings in about 4-8 days. The index rankings, also known as Page Rank on Google [define], vary often and is effected by a number of factors that vary by market, time of the year, volume of listings and a number of factors that are unknown and unpublished by Google. At the same time the Dealers listings will also be posted to our list of Syndicated Media Sites [list] helping the SEO of the listings and providing broad coverage across top Auto Media sites that carry video.
Will the system remove sold vehicles?
Once the listing is dropped from the data feed it is automatically removed from the syndication channels and dropped from the indexes.
How do you see cars being indexed on Google for autoDEALERmls YouTube listings?
To find one of our Dealer's listing on YouTube go to http://autoDEALERmls.com and click on the “Demos” button at the top or click here for a complete list of vehicles now posted on YouTube. Look at one of the listings. For example any vehicle's Year/Make/Model/City/State. Take that information and enter it into Google. Look for a YouTube entry, usually they have a picture associated with it. (Look at green text at the bottom of each Google search result for those listed by YouTube.)
Background, Market Research and Philosophy about how [in-market] consumers search for vehicles on the Internet:
1. Consumers start at a search engine most of the time (70-90%) (1)
2. The consumer is quite clear about what they want and uses different mediums during different phases of their decision process. Simply, they go from 6-8 vehicle ideas and narrow it down to 1 and drive that one home in about 6-8 months. The Internet is the number # 1 media for those in the final few weeks of the decision process [Intenders]. This means that people shopping for a vehicle [in market consumers], in the way we are setting up the vehicles to be found, are closer (intend) to purchase a vehicle than at any other phase of the process. Other media hit consumers further up the time line, further away from the decision point where they may use other mediums in larger numbers, like TV, Newspaper or information sites like Kelly Blue Book, while using a more general less detailed search criteria, as they are not yet clear on what they want. While the numbers these broader medias produce are larger in raw numbers [i.e. get more traffic] they are further up the decision funnel and do not represent as many real buyers at that point in the purchase process (2).
3. Hence: Our philosophy is that by getting the individual dealer listing in front of the buyer at the final phase in the purchase process gives the dealer a better chance that their vehicle will be chosen.
Considerations:
• Remember you cannot find cars that are not posted.. so you cannot just type in anything.
• Not all cars index necessarily in your market… Google has 20+ server farms (rows of computers in windowless buildings) located around the US… they do not all sync up at the same time. So, while someone in MN may be able to see a search for a particular car high up on Google search… you in Boston may not.
• Not all cars index… fact is we are shooting at the sweet spot in the market for the way most real shoppers look for cars. That is, you cannot find these by just typing in the make or model… you, and real shoppers, need to enter enough data to find cars located locally in your market. (we focus on the way most cars shoppers search for vehicles.) (2)
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Why do you just talk about Google and not MSN or Yahoo?
While 70-90% of all vehicle shoppers (in-market customers) turn on their computer at a search engine and start from there.(1)
• Over 70% of those prospective buyers use Google making it the dominate search engine. This is to such a degree that the other two search engines combined represent less than 22% of the market.
• YouTube, which is owned by Google, represents the #2 search engine if you were to break out its numbers behind Google.
• For several reasons Google indexes YouTube over other media properties:
1. Research indicates that there is a 50x better chance of landing on the front page of a Google search result (3).
2. Google, which owns YouTube, doesn't make any money until someone clicks on a sponsored link. This Pay Per Click (PPC) [define] process is the core to Google's success. Without it they could not provide the free or organic searches we focus on. So, if a searcher didn't click on a Google PPC ad then that searcher may dclick on one of the properties that Google owns or has advertising relationships with such as YouTube.
(It has recently been noted that Google is also presenting advertising partners pages in some cases above other listings that would or should otherwise index better. We believe this is only a test that Google is conducting – more to come on this.)
Why do you focus on Google and YouTube?
See FAQ Why Google and not MSN or Yahoo
Received Site Up Email - What do I do next?
You will have received an email which included your log into your Account Which looks like this: Account Log In Screen Shot
If you did not receive an email from us since you signed up please Contact us and let us know. Also look in your spam filter for an email from autoDEALERmls.
You can log in here Account Log In .
Confirm your Phone number, Contact information, Email address and YouTube Account information.
Set your Market area tags that will post with your vidoes (can have up to three).
Choose a voice for your videos or not and it will randomly play among the three.
Choose to have music in the background or not by checking the box provided.
You can use your YouTube Log in Credentials to log into your YouTube account and review your statistics and inventory posted there.
For more on how your YouTube account works see YouTube Help File.
YouTube Reporting -> INSIGHT reporting tool
Read here about how to use the YouTube Insight reporting service: YouTube INSIGHT REPORTING
Social Networking
Social Networking is going to be hot and this system will bring better search results to the dealer's vehicles on Google. Google is indexing Twitter as well or better than YouTube right now. The purpose of this is to get Google Search results, not have people follow the dealer on Twitter. Twitter accounts are created for the dealer and are separate from the dealer's personal Twitter account.
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Account Management / Sign into your account
When you sign up for services with autoDEALERmls you will receive by email a confirmation along with your User Name and Password.
Click here for more on how to sign up
Screen shot of Login [ Click Here]
You can control the Account contact info, phone number presented, web link used and email (no ADF/XML formatted – use only regular text based email address) we will direct any email to your dealer website if a YouTuber inquires by email about a vehicle.
The voice has 3 options, male and two female voices and is set to random if not selected. Dealers can choose to have music or not to be played in the background of their video presentation. Listen to Paul, Kate or Julie's voice, click on each name link in screen shot [ Click Here ]
Can I use my own YouTube Account?
Yes, you must remember to set the credentials (channel name/login and password) up on your Account Management area.
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Can our dealership join even though we are not located in the United States?
Yes. We can get a data feed from any source on the market today. Please contact us by e-mail info@autoDEALERmls.com
How to Sign Up?
Click on Create Account link on any page.
We only accept the following Credit Card and cannot afford to invoice dealers at this price point. We accept: AMX, VISA and MC
An enrollment form will be presented. Enter your name and address and other information about your dealership. When entering your Credit Card please pay attention the CVV security codes. They are different for different Credit Cards. Here is a summary of what to look for on each card type. Click here for CVV codes
Here is the pricing and how it will work [ Pricing ]
What are the Terms of our agreement with autoDEALERmls?
Our Terms are two fold. Site Usage Terms located at the bottom of every page on the site [View Terms]. In general, Dealer Advertising terms are as follows:
• Subscription commences on the first day of the month after a data feed is established.
• The service will continue until we are notified by email to close account.
• Account closings will take place on the 1st of the next month after we receive notification.
• The site and service is presented as is.
• There are no refunds.
• A set up fee will be charged to any new account or accounts that are reactivated.
• There is no further obligation to use this system beyond monthly payment.
How much does this cost?
Here is the pricing and how it will work [ Pricing ]
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Data Feed Layout file example
Data Feed and Example file layout stucture for providers of dealer inventory to autoDEALERmls.
Click Here [datafeed example] to see an example of a data feed file layout. Make sure that you open the file in Notepad, not Excel or the fields and the descriptions will be in a single row.
Marketing Partner Info:
Here is the link for Marketing Partner Info
Can a Partner embed the video presentation? Yes copy the embed code from this video YouTube video presentation
Hot Links and Research
1) Different studies have different numbers - they are all over 70% and many are nearing 90% of all shoppers. JD Power Study